Teddy the Dog is a lifestyle apparel brand known for witty, pun-filled graphics and gifts that celebrate the joy, chaos, and humor of life with dogs.

I led concept development and copywriting for their main line of apparel graphics, creating the playful puns and messaging that define the brand. I also provided art direction to the illustrator who brought these concepts to life. In addition, I developed a secondary line from start to finish, handling concept, copywriting, and final design, expanding the brand’s range with fresh, cohesive graphics.