Tough Mudder
Apparel Design / Apparel Concept & CopywriterOverview:
Tough Mudder is a globally recognized obstacle course endurance event series that challenges participants with muddy, team-oriented obstacles designed to test physical strength, mental grit, and camaraderie.
I designed apparel across two main categories: venue-specific event tees and lifestyle graphics. For the venue tees, I handled concept development and design tailored to each event location. For the lifestyle apparel, I led full concept development, copywriting, and design, creating bold, motivational messaging that captured the Tough Mudder mindset and spirit.
Venue-Specific Apparel
Lifestyle Graphic Apparel